Big ideas help make your brand one of a kind. Fresh. Genuine. Engaging. So you can connect with customers like never before.
Mark Henderson | CD, Writer
Bringing brands to life
Not all brands have big budgets or global reach. But any brand can still stand apart. All it takes is two things: focus and creativity.
Focus is the essence of strategy. It’s knowing what you do best — and making that your #1 priority. That clears the way for creativity to thrive. Exploring and collaborating until your brand takes on a life of its own.
With focus, every message speaks directly to customer needs. With creativity, every touchpoint forms memorable brand experiences. Find the sweet spot, and the possibilities are endless.
The challenge is what keeps me coming back, time after time.
Brands I’ve worked with
Ames // Birds Eye // Briggs & Stratton // Burton // Case IH // Caterpillar // Dow // Eastman // GE // Generac // Johnson Controls // John Deere // Krups // Manpower // Master Lock // Northwestern Mutual // OfficeMax // Oshkosh // Pfizer // Roche // Rust-Oleum // Snap-On // Square D // The Standard // Transamerica // Trek // Tyco // Wipfli // Yakima
How I can help
No two projects are exactly alike. Which is why it makes sense to have more than one tool in the toolbox. Here are some of the different ways I’ve worked with clients to build stronger brands:
Brand strategy // Brand naming // Concepting // Content strategy // Copywriting // Creative direction // Digital strategy // Direct marketing // Email marketing // Event marketing // Interactive marketing // Messaging // Online marketing // Packaging design // Retail marketing // Social media marketing // Website development
Who inspires me
David Bowie // James Brown // The Coen Brothers // PJ Harvey // Noah Hawley // Ernest Hemingway // Jimi Hendrix // Josh Homme // Chrissie Hynde // Scarlett Johansson // Stanley Kubrick // Fela Kuti // Annie Leibovitz // Elmore Leonard // Roy Lichtenstein // Sam Peckinpah // Lee “Scratch” Perry // Pablo Picasso // Aubrey Plaza // Ty Segall // St. Vincent